Businesses and social networks are increasingly being used to connect customers with their friends, and companies are increasingly looking to create social networks that are efficient and more flexible to meet those customers needs.
In the latest research from the McKinsey Global Institute, the technology company surveyed more than 1,500 companies and found that social networks have become more of a viable alternative to traditional business email marketing, which it describes as a “lazy process.”
“Social networks can be a more effective way of engaging customers and increasing conversions,” said Brian Zandberg, McKinsey’s chief global business development officer.
“They can also help businesses and users to build new relationships and build stronger customer relationships.”
Social networks like Facebook and Twitter are used by millions of people worldwide, and they are also becoming more of an attractive option to business owners who have more of the power to choose their customers and brands.
“They offer greater flexibility and choice to businesses, and more flexibility is critical to their success,” Zand.
“A well-designed business email has to make sense to the consumer.”
Businesses also have found that the more customers and employees a social networking platform has, the more relevant it becomes to them, according to McKinsey.
“Businesses that use social networks as their marketing tool are better able to respond to customer demand and to reach their potential customers,” Zor says.
Businesses should also take note that social networking can provide a more efficient way to meet customers needs when it comes to communicating with potential customers.
“It can be as easy as sending an email to a potential customer that says, ‘Hey, thanks for the business idea.
I would love to meet you in person.’,” Znor said.
“Or you can send an email that says: ‘I’ve heard you are looking for a job, and I’ve been looking for the right person to help you succeed.
I’d love to help with your hiring.
Would you like me to contact you?’
That’s a way of saying, ‘Would you like to meet me in person?'”
Zandberg says that businesses can also use social networking as a way to get feedback from their employees.
“If you want to get more customers on Facebook, you might create a ‘like’ page for your company’s Facebook page.
That way, you can get feedback and get the kind of feedback that you need to keep up with the needs of your customers,” he said.
Social networking also has an impact on how people interact with their businesses.
“In social media, people don’t have to leave the social network,” Zany says.
“You can be at work and still have a conversation with your coworkers.
It’s just a different way to communicate with your customers.
The more social networks you have, the less likely you are to have to go into the office or use the restroom.”
Zany says that the social media boom has allowed businesses to capitalize on the technology they already have.
“When I was at McKinsey in the early 2000s, the only way to do business was to get your product out in the marketplace,” he says.
“[Now] we have all of these products, and we can’t get rid of them.
We have to adapt.”
In addition to the McKinley study, Zany also has a book coming out in April titled, “The Future of Work: How Social Networks Are Changing Work and How They Will Impact Your Organization.”
“The future of work is not just social networks,” Zanda says.
The future of social networks is also digital, he says, which he hopes will provide more opportunities for collaboration, innovation and growth.