In a move that may surprise no one, Facebook is now accepting gifts for people in need.
As a result, this year’s Christmas gifts are now available on the social networking platform, Facebook said on Wednesday.
The company said it will also provide free holiday cards to people with cancer and other life-threatening illnesses.
It’s a big shift for the company, which has long focused on reaching out to people in distress and encouraging them to celebrate their loved ones’ holidays.
It has also introduced new tools to help users identify the people who are being ignored, like an alert to the sender’s address or a reminder to log on to the site for the next 24 hours.
“We wanted to provide a safe space for people who have been in need, and it’s a great opportunity to do that with some really great gifts for you,” Facebook senior vice president of global philanthropy and partnerships, Jeff Zients, told a group of investors in an earnings call on Wednesday.
“We believe that this is an important time for us to make a real impact, and we hope that we’ll have some really good things to show for it.”
Facebook is currently under pressure to do more to help people with disabilities, including adding people with autism and those with a history of mental illness.
The company said earlier this year it was testing out a new app for people with these conditions.
In addition to Christmas gifts, Facebook also said it was launching a special fund for people whose loved ones have died or are in imminent danger.
Facebook said the fund would be used to help those affected by the 2016 shooting at a gay nightclub in Orlando.