The latest edition of The Next Web’s social media guide offers the tools and knowledge to use on-demand social media as a business marketing tool.
“It’s time to give the power back to the user,” reads the guide.
“Instead of having a ‘social’ widget on every page, how about just giving the user a choice of the widget to use?”
The guide recommends the following widgets:● Social widgets allow you to use the same social media content or content that you use on your own website or app, without having to add an extra click to your site or app.
You can embed a widget, add a link, or even post a comment.● The social widgets are the easiest way to use Facebook or Twitter for your own business.
They offer the same content as your website, with the added benefit of being more user-friendly.● Pinterest is another great social media widget for businesses.
It offers the same features as Twitter, Instagram, and Facebook, but can also be used to post and update your own content.● LinkedIn is another social media tool that offers the option of using social media for your business.
It also provides the option to embed your own custom content.
The guide also suggests that you set a minimum amount of money to advertise on Facebook, Twitter, and Pinterest, which is also a good idea for small businesses that don’t want to advertise for their own content, but don’t have enough funds to advertise and get paid.
“The money you’re spending on Facebook ads and social media is going to the wrong channel,” says the guide, which includes advice on how to choose the right marketing channels for your businesses.