What’s the best way to share your best content?
How to use social media to reach your audience?
These are the questions Facebook CEO Mark Zuckerberg is grappling with right now as the company’s popularity continues to skyrocket.
Zuckerberg, however, said Thursday that he wants to avoid social media overload as much as possible.
He told reporters during an investor call that Facebook will “continue to do everything in our power to help people find their way through the world.”
He’s already working on tools that could help users create more engaging content, including a tool that allows users to search for their friends.
He’s also working on ways to streamline content sharing and curation, which is something Facebook has struggled with since its inception.
Zimmerberg’s comments come on the heels of the company announcing a major overhaul to its news feed in a bid to boost engagement and improve the user experience.
The new system will enable users to share their favorite content more easily.