Facebook has just announced that it will be removing features from its mobile apps, and this is a major blow to its business model.
Facebook has long struggled with privacy issues in the past, as well as a poor track record when it comes to tracking people’s browsing habits.
The company’s new plan, announced on Thursday, is a direct response to this.
The social network said it will continue to use tracking tools in Facebook Messenger, Messenger for Business, and Pages for Business apps, but will remove them from all of its mobile applications, and will no longer share data from these apps with advertisers.
“Facebook will no more use data about you to target ads to you,” the company said.
“We believe that’s important for users, and it’s important to advertisers too.”
But these features are a big part of Facebook’s business model, and in the age of ubiquitous social networks, Facebook is trying to do more than just track users.
In a blog post, Facebook Chief Operating Officer Sheryl Sandberg said that the changes are a major step forward, and that it’s a “historic moment for Facebook.”
“We’ve always believed that it was important for us to do everything we could to help improve people’s lives, so this is the most significant step in a long journey for Facebook to help make its brand better,” Sandberg wrote.
“It’s important that people understand the change in how we track and understand the way we use data, so they can better make informed decisions about Facebook.
We believe this change will benefit everyone.”
The change is coming with a bang.
It’s already starting to change the way Facebook stores information on its users, giving users access to their browsing history, photos, and location data in the form of an opt-in “Personalization” feature.
The changes were described in a blog from Facebook’s VP of Privacy and Community, Colin Stretch.
Stretch said that users will see a new “Privacy and Location” section on the home screen of the Facebook app, where they can set a privacy setting and opt out of tracking.
Users will also be able to opt out from Facebook being able to track their location.
Users can also now opt out “from sharing your data with third parties for advertising purposes,” a feature that was previously only available to advertisers.
Facebook said that it has “reached out to advertisers about making their ads more personal and more relevant to their audiences.”
The changes come as Facebook is facing criticism for its handling of the controversy surrounding the fake news story “Pizzagate” in the US, where the social network had been accused of failing to do enough to protect users from false information spread through its platform.
Facebook announced in January that it would ban a section of its platform, known as Trending Topics, that contained “misleading content,” and Facebook CEO Mark Zuckerberg has said that “trending topics” are the way people will learn about topics that are important to them.
Facebook has also said that a section called Trending Posts will now be a “private section,” with the company not letting anyone post content that violates its rules.
Facebook also said it would remove the word “fake” from trending topics, and said that any content that is not posted by people who have verified their account would be removed.
Users were also able to get rid of Trending News and Trending Video, which are both parts of the Trending topics that contain “fake news” and “pizzagate.”
Facebook also confirmed that the new Trending Privacy settings will be accessible to all users.
Facebook added that users can also opt out for specific topics from Trending Content, which will be updated over time.