Do you know that promise we always make to ourselves that we are going to work out more? But with such busy lives, how many of us are able to keep that promise?
Jonas Eliasson also wanted to include more fitness in his daily life, but he often found it difficult to take time from his schedule and go to the gym.
So he invented the Me-Mover FIT, a second generation step machine on wheels, that allows you to work out on your way to the office, during your coffee break or on a shopping trip.
@thememover provides a skiing like experience on dry land. That makes it fun to work out. And you can use it while you get around the city!
Join us behind the scenes, as we unveil the story of the Me-Mover, from its runaway success on the first campaign to the better, fitness-improved version.
Lessons Learned from this Maker
06:53 – The background story that inspired the creation of Me-Mover
09:13 – Jonas mixed skiing, riding and steering into the Me-Mover FIT: How does it all work
18:30 – What drove Jonas and his team to get on Kickstarter
20:05 – The experience of delivering the first generation Me-Mover
22:13 – How to release your 2nd crowdfunding product by listening to customer feedback
23:06 – Jonas explains Vario Resistance, the first idea of its kind
25:48 – Advertising a techy product vs. Advertising a fitness product: Differences in Marketing
28:39 – How they reached out, so that people would write about the Me-Mover
31:36 – The experience of a European creator reaching out to the American market
33:11 – How does Jonas manage a team of 12 people
34:42 – Ways to keep the team cost-effective, motivated and engaged
35:45 – Tools that help keep the team coordinated
37:00 – Ideas on improving Stretch goals to raise more money
40:46 – How great feedback sounds like: Stories from the first backers