Iterations can be expensive. So what’s the secret to getting the most out of them?
Shamil Hargovan wanted to custom insoles because every single person’s foot is unique.
He went through 72 iterations of his product before he was satisfied.
Can you imagine what it would cost to go through 72 iterations at a factory?
Shamil explained to Maker Paradise his secret weapon to iterate affordably.
You might be familiar with 3D printing.
But what you might not know is that 3D printing services are available in almost every country.
You can also partner with a local hackerspace to access one for next to nothing.
Shamil went a step further.
“We purchased our 3D printer. It actually saved us a lot of money.”
Let’s dive into the 3 lessons Shamil shared with Maker Paradise, when he used 3D printing technology to optimize his expenses and get a competitive product into the market.
Lesson #1. Finding your niche
How do you make sure your product will be well received and there will be a large request for it?
You offer something that’s missing in the market.
But when you have many ideas that you want to test, you’re afraid not to drain your finances.
Shamil used the 3D printer to make different versions of his product until he was content with the result.
The main advantages are that it’s going to be faster and less expensive than working with a manufacturer.
Lesson #2. Sharing your story
How do you increase traffic to your campaign, in order to attract more backers?
When using a 3D printer, it’s easy to get that done:
Turn every iteration you make in fresh content for your campaign page, your social media accounts and your company website.
You will save money on marketing and advertising, while making the project more visible and exhibiting your dedication to the campaign.
Shamil’s advice is to share your failed models as well: it will make your backers understand the process behind your product better. Plus, when you face challenges, they are more likely to understand your situation.
Lesson #3. Perfecting the prototypes
What do you do when you feel the pressure of a demanding crowd?
When crowdfunding, you have to rise up to their expectations, by working on ideas to improve your product every single day.
But you can’t run to a manufacturer every time you have a new idea. So how do you know if your design additions fit well into the existing model?
You guessed it: you have to put them into practice on your own.
While working on the BASE, Shamil’s team was able to do that many iterations, in a short time, on a low budget by using the 3D printer they had onboard.
Check out the interview to find out from Shamil himself what are the other daily ingredients that turn an entrepreneur into a successful crowdfunder.
Notes from the audio interview with maker: (listen here)
01:20 What inspired Shamil?
03:36 It is possible to make a product custom to each client?
04:44 How they kept it simple for the backer
06:24 Setting the rewards for the Base
07:11 The importance of prototype testing
09:46 Shamil shares his first entrepreneurial experience
11:32 The thinking behind the goal, that helped the team overcome months of hardship
14:31 The 3 things to write down and think about before launching your product
Days to go: 3