Your five year old wants to get the latest action figure. The only problem is that the action figures available today are usually fighting, blowing things up, and celebrated for unrealistic qualities such as super-strength, super-speed, or being billionaires who live inside of robots.
Possibly those are good options for older kids, but do you really want that to be the first impression of what a hero is for your five year old son?
Here’s the big issue. There are extremely few (read none) alternatives because most toys which have a story are linked to big movies. The formula for big movies is explosions, extreme situations, and unrealistic heroes.
So how can you offer your kids something better?
The unique solution?
Ed and his wife Crissi looked and realized that they couldn’t find a toy that really represented the kind of values they wanted their sons to grow up with.
So they created HeroBoys. The incredible thing about HeroBoys is that you can also add-on a monthly story by subscription.
The monthly story is really a good idea because it keeps your son involved over time, and brings up new scenarios for him to learn from.
It’s also important because a hero is not just a toy. The stories that heroes participate in are a big part of the experience. Having the monthly story makes that happen in a way that even the movies fail to do.
Who are the makers?
Ed and Crissi are parents first and foremost. They worked really hard to make sure HeroBoys was durable, and they put a lot of thought into creating various specific characters to celebrate different values and personalities of your son.
For example, there is the shy hero who acts with courage, the hero who cares about animals who saves the day by communicating with nature, and several other personalities and hero backstories to choose from.
Ed and Crissi realized that parents would want to choose the hero which would be best for their son’s personality. Having multiple hero options also makes it more fun and diverse if friends buy them together, or if you have many kids and they want to play together.
Instead of feeling like being shy, or caring about animals is a weakness, HeroBoys shows everyone has something to contribute back to society.
Check out the audio interview to learn more from my chat with Ed Boland.
Who should consider buying HeroBoys?
Every parent who has a young son should take a look at this campaign.
Having good role models that are fun, and that can keep going with a monthly subscription based story is really an investment in happy healthy kids.
That’s what inspired Ed and Crissi to create HeroBoys, and we think other parents will love and their sons will love it also.
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