What are the main product benefits?
The Albert clock gets your brain active, it keeps you sharp with mathematics, and it can be set to different levels of difficulty. What’s interesting about this product is that it combines math and fun.
Who is the target market for this product?
Really anyone who loves a little puzzle, challenge, or just a different way to tell time. But clearly a big opportunity for getting it out in schools, education camps, and education oriented families.
What is the killer feature of this product?
The clock has different levels of challenges. If you want to start on the easiest level you can tell time by just adding simple numbers to get the hours and minutes. For example 18-10 = 8 hours. 26 +4 = 30 minutes. So 8:30. By keeping the first level easy, the clock becomes a great first learning tool for young math learners.
But it also can progress with them and the levels can be increased for more challenging puzzles.
How would I describe this in a sentence or phrase?
Make math a fun part of your day.
How did the campaign do?
It did really well. Raising €74,494. The goal was €23,000. Can you do the math on that?
Who is behind this project?
Alex and Fred are two very nice and interesting guys. I spoke with Alex and I encourage you to listen to the interview (see the widget above). Alex has a product design background, while Fred has a background in Art & Cultural Management. Most importantly they are good friends and enjoy the process of creating new and fun products.
If you watch the video on their campaign page. You’ll see what I mean.
These are covered in the audio interview. A lot of good information there.
Project launched: June 23, 2015
Project finished: July 28, 2015
Campaign is over, but check out their website from the link below.