When you go out into the world and observe people feeling uncomfortable or frustrated, do you ever do anything about it?
Dennis and April did.
“I was working out regularly at a local park with a group of people. But I noticed many of the women were uncomfortable with their lack of options to change clothes. They had to choose between dirty bathrooms or hiding in their car.”
Dennis thought to himself… there had to be a better way!
In order to make The Undress, Dennis partnered with April who was one of the women in the group that was also unhappy with the lack of options for changing after a workout.
The Undress is a really unique solution to a very common frustration. Instead of having to change in a dirty bathroom, The Undress lets you pull the special strap under your bra and becomes a full dress.
It’s brilliant, right?
Now women can change quickly, anywhere.
In this second campaign, Dennis and April improved the product to make it more of a dress that women can keep on.
“ We got feedback after the first success that women wanted it to work as dress. They wanted more style. They also wanted the option to use it as a skirt.”
The secret ingredient to this most recent success? Paying attention to what their customers were asking for.
They innovated so quickly and focused on what their customers requested.
In fact, they improved over 15 things about The Undress which their backers really were happy about.
The Undress Version 2 – Sport has 15 upgrades and 2 new functionalities, all inspired by the requests of the women who backed the first campaign.
Within the audio interview, Dennis and April share some of their biggest challenges and how they overcame them. We will also be following up with a case study on how you can put these insights to work in your next campaign.
Look for that as part of our upcoming membership community.
Make sure you listen to this interview. Dennis and April are really down to earth, and give a lot of helpful ideas for crowdfunders.
Notes from the audio interview with maker: ( listen here )
02:15 The event that inspired Dennis to create The Undress
04:05 The unique solution that is The Undress
07:36 Differences between Version 1 and Version 2 – Sport
11:03 Dennis and April share their first entrepreneurial experiences
16:11 How Dennis went from a starving artist with no college degree to a multi-million company owner
19:04 April’s most difficult time on the project and how she surpassed it
24:02 The vision that Denis follows with his team, to make each project a successful one
27:35 April shares the key things to do when choosing your manufacturer
Days to go: 4