How do you find out if a common everyday problem is worth your attention as a crowdfunder?
A few years back, Janne Kyllönen was passing through an airport in one of his frequent travels.
Without thinking about it too much, he grabbed a pair of noise cancellation headphones and tried them on.
It was in that moment that he realized what a constant issue the background noise is.
Imagine you were in his place. Did this problem grab your attention as it did Janne’s?
If not, let me help you:
Do you realize how large is the market you would be tapping into?
Fact: An estimated 40% of people are suffering from lack of sleep (sleep deprivation).
Let’s go a step even further:
Would your product belong in the hands of every person that travels, lives in a busy city or works in an office environment?
People in these environments often are irritated by constant noise.
If your answer is yes, as was Janne’s, you can be sure you have a golden idea. But what do you need to do to turn it into a successful crowdfunding campaign?
Janne shared with Maker Paradise the process he went through, from prototype testing to video production and media coverage for his crowdfunding project.
Find out from his interview what people you need on your team and how to use their talents to minimize cost and maximize results on your campaign.
Notes from the audio interview with maker: (listen here)
01:53 What was Janne’s inspiration
02:45 How did he make the QuietOn unique
07:49 Janne’s journey from software engineering to crowdfunding
09:56 How did Janne overcome a moment of difficulty
11:31 How to make and test your prototype
12:24 Who can you ask for help in building the prototype?
15:21 How to deal with the video production company?
16:39 What were the pre-marketing actions for launching the QuietOn
17:22 How did media coverage work in Europe vs. in the U.S.
17:57 Janne shares his thoughts on exceeding their target
Days to go: 21