Are you a big fan of camping, but you can’t convince your family to leave the comfort of your home for a few nights?
Your wife finds it difficult to cook on an open fire; Your kids don’t feel comfortable sleeping in a cold tent…
In just 10 minutes you can change their minds forever: The Frontier Plus can be easily installed it in your tent, shed, tipi or tiny house.
You can use it for cooking or remove its top to have direct heat from the flames. Yes, that is inside the tent, and it’s safe.
Join us today, as we talk with Holly Carberry from Anevay about the evolution of the Frontier: from its humanitarian origins to the commercial market success.
Find out how they kept their promise of making it better, more sustainable and still helping people.
And if you feel like contributing as well, they give you the option to get one for yourself and send one to a family in need.
Essential Learning Lesson From These Makers:
01:04 – The touching inspiration behind Anevay’s first stove
02:40 – There are lots of camping stoves out there. What’s different about Frontier Plus
07:10 – How the stove extends the camping season
10:58 – The top 3 marketing strategies that brought backers to the campaign
12:43 – How they got in contact with niche-specific blogs
16:34 – Advertising on social media
17:20 – How they got creative about advertising on a limited budget
17:58 – What was the content of a successful promotion on Facebook
23:11 – How Kickstarter expanded Anevay’s contacts network and gave them global exposure