If you ever tried to do any activity with your earbuds on, you know what frustration is. If they have a cable, it’s always in the way of what you’re doing. If there’s no cable, you have to constantly secure them in.
That’s how Christian Houle felt after repeatedly having to interrupt his workout every time his earbuds fell out.
So he invented Phazon, a new kind of wireless earbuds. The kind that are so well designed, they only come out when you want them out.
They also pulled a world’s first with the “one size fits all” feature. So you can forget about different size inserts as well.
And because Chris listens to his backer’s wishes, he also made Phazon waterproof.
I almost can’t believe I can jump rope, box, and swim without anything getting in my way. Good job, @PhazonAudio!
Hear the complete story behind it all, from frustration to crowdfunding success, from Chris himself, in our latest podcast.
Essential Learning Lesson From These Makers:
03:30 What Phazon’s design has that makes them fit perfectly in your ear
05:00 How did they manage to maintain a good sound quality while making it waterproof
10:12 How does a 500% success feel like?
11:16 Why Chris involved the backers in setting the stretch goals…
11:56 …and how does that come around in terms of feedback
12:48 What’s at the top of Chris’s “to do” list for success in crowdfunding
14:36 How they build a 20,000+ database of newsletter subscribers
16:45 Pre-launch teasers: how often to publish updates
17:26 Long text vs. brief information: What did Chris go for in his emails to the supporters?
18:56 How they got 23,000 likes on Facebook
19:19 The right way to do a referral program
21:49 Chris talks about advertising: cost, time interval and alternative solutions
23:39 How Phazon made “one size fits all” possible
Days to go: 24