Being able to keep track of what is going on in your house – or anywhere else without having to install wiring. Cutting away the wires means you can have monitoring anywhere you need it, and even take it with you.
Butterfleye is the simplest way to connect to your house and know that everything is ok.
What makes this unique?
Butterfleye does the worrying for you by monitoring what is happening when you can’t be there. More importantly, Butterfleye screens out the time when nothing important is happening, and only records or notifies you when something important is happening.
It’s cordless. This means you can put it anywhere you need without expensive wiring. You can move it around when you need it. Butterfleye can travel with you.
If the internet connection goes down, Butterfleye is smart enough to record to it’s internal memory. Later when internet is available, Butterfelye will sync the data to the server. This increases reliability.
Having a simple log of what Butterfleye noticed means you can quickly review what happened.
Who are the makers behind Butterfleye?
In talking with Ben, I learned that he has been involved with video technologies for quite a while including working for Texas Instruments.
Ben’s background increased my confidence that Butterfleye was going to be carefully made, and that it would be reliable to do monitoring tasks.
What can makers learn from Butterfleye?
Ben and his team put a lot of effort into building up anticipation for Butterfleye before the launch.
One key idea that we cover in the audio interview (see the player right below the photo above), is to create a contest for sharing your product.
It’s much better to offer rewards directly linked to your product. Don’t give away something which is unrelated. Instead offer free products to the people who share the most, and then offer branded T-Shirts, mugs, and other items which connect your followers to your brand.
Ben is very open, thoughtful and really helpful during our interview. It was clear that he cares about the maker community and it was great having him on the Maker Paradise show.
Successful: Yes! (campaign is still live & we also have a link to their website below)