It is estimated over 19 million people compete in public and private leagues online nationally. (Source: Wikipedia).
What problem does this product solve?
It takes a lot of time and effort to keep track of all the changes such as players physical condition, injuries, and even the mental condition. Edge Up Sports provides a service to keep you updated on the most relevant information via a mobile app (or their website).
Who is the target market for this product?
People who want to increase their enjoyment (and competitive advantage) in Fantasy Football. I spoke with Ilya Tabakh, who is the CEO of Edge Up Sports.
If you are busy, or you want a competitive advantage, Edge Up Sport’s will make Fantasy Football fun again.
Who are the makers behind this product?
Ilya is a computer science geek who also loves Fantasy Football. He’s put together a team of folks who really understand football dynamics, how to analyze complex information, and how to make it simple and easy to understand. Of course, that includes a former football player.
How does it work?
Ilya explained that in part they have utilized IBM’s Watson technology which helps them analyze a ton of data quickly and efficiently. But they have gone beyond that to combine different analytic techniques to really get the most important information in front of you.
Some of the data that Edge Up Sports use include analyst reports, news articles, recent performance in games, and more.
The payment plans are for the season. So you subscribe per season, which makes sense because they have to keep maintaining the data as often as the inputs change.
Marketing Insights
We cover this during the audio interview. Listen to the interview to get the tips!
KEY STATISTICS
Pledged: $46,042
Backers: 1,105
Goal: $35,000
Platform: Kickstarter
Successful? Yes! (It’s still going…)