* Vahid and his brother have put together one of the coolest videos we have seen on Kickstarter (you can watch it below).
* Specific and helpful advice on how to engage with journalists, the timing, and what worked best.
Until now you had to choose between wired headphones, or taking your headphones off to charge them. PUGZ lets you charge your headphones while you are using them by clipping on and off something called a Squircle (gold plated to make charging efficient).
The Squircle is a gold plated connector with a powerful magnet, that lets you charge your headphones directly from your phones battery.
Importantly it uses very little power to charge. Vahid told me that it’s only about 3% of your phones charge to get about 4.5 hours of headphone usage.
What’s unique about PUGZ?
PUGZ gives you freedom when you listen to music. They are light weight, designed to give good sound, and allow you to continue listening while they charge.
Charging your headphones from your phone was not possible until recently, and PUGZ is the first to take advantage of this.
We also like that you can order either closed or open designs. Open means that you can hear sounds around you, while closed provides more isolation so you don’t have external noise.
What can we learn from Vahid and PUGZ?
The video is amazing. You should check it out. Probably one of the best examples of a video that will attract your audience and build your brand. Also it focuses more on creativity than on high budget effects. Really a great video.
In the audio interview, Vahid an I get into detail on how to engage with journalists including when you should start, and how to build a relationship with the journalist that will motivate them to write something interesting about you.
Listen to the audio interview above… the answer is not what you think!
Days to go: 24
Success? Yes (but still running…)