Everybody likes sweet drinks. And it’s only natural to be that way: they taste so good! But they are so bad for your health…
Parents have a particularly hard time making their children understand this. And even as a responsible adult, you may find it difficult to cut down on sweetened beverages.
Isaac Lavi found himself in that exact position when his doctor told him to only drink water. It’s so difficult to follow that advice when it tastes so plain!
So he created a cup that adds nothing to your water but fills your brain with the right olfactory sensations to trick you into staying healthy.
Pour plain water into @the_right_cup and watch how your brain transform it into tasty orange juice. Healthy hydration: mission accomplished!
Find out more from our podcast, as Isaac unveils the whole story about The Right Cup.
Essential Learning Lesson From These Makers:
02:06 Isaac’s personal story that inspired his project
04:20 What is the solution that The Right Cup brings
06:06 The “we have it!” moment: Feedback from testing the prototype
11:19 How Isaac’s first entrepreneurial experience went
12:46 How to keep going through hard times
15:31 Top 3 things to do to become successful at crowdfunding
16:37 Isaac shares the lessons he learnt from this whole experience
18:32 Things he would have done differently
20:59 The advantages of working with a multi-national, multi-cultural team
22:34 The flavors of The Right Cup